Hello friends how are you all? Today we are going to talk about What Is Marketing And Distribution Phase Of Video Production? There are five stages of video production. These are development, pre-production, production, and marketing and distribution.
In this article, we are going to take a deeper dive into that last phase. Keep reading to learn why marketing and distribution deserve as much attention as any other step in the video production process and what you can do to ensure they go off successfully.
What Is Marketing And Distribution?
Marketing and distribution is the last stage of the video production process.
The first half — marketing — involves using various assets that were created during the post-production process to advertise the finished video product to the target audience. Distribution involves determining the best channels for airing the completed product and making the video available on them.
In most cases, marketing and distribution are both addressed in the development phase of production. Then, the plans are finalized and executed after the post-production process.
When video production teams begin to create a strategy for marketing and distribution, they must consider several things, including:
- The purpose of the video
- The target audience
- The type of video
- Whether marketing is necessary
Some videos, such as those created for internal use in corporations, or educational videos, don’t need to go through a marketing process. Instead, they may go directly to distribution. Others need a plan to generate anticipation, interest, and engagement.
Why Is Marketing and Distribution Important?
When production wraps on a video, it’s normal to feel a sense of relief and accomplishment. However, without proper marketing and distribution efforts, the only people who see a video may be those who worked on it. That means you’re not going to get the outcomes you desire.
Video distribution matters in the same way that it matters where a record company sends a song to be played or where a production studio sends the latest episodes of a TV show. A well-thought-out distribution plan very precisely places the completed video where it will be seen by the intended audience and earn the intended reaction.
Similarly, marketing is used to create anticipation and excitement around a video. This approach lets the target audience know that the video exists and motivates people to want to see it.
How to Successfully Execute the Marketing and Distribution Phase
How do you create and execute a strategy for marketing and distributing your video? It makes sense to refer back to some of the decisions you made and questions you answered during the development phase. If you did sufficient planning, you should have a much easier time during this phase.
Identify Your Preferred Distribution Channels
You know the kind of video you’ve produced and your target audience. Now, it’s time to use that information to select your distribution channels.
If you only plan to distribute your video to your owned channels, you will have an easier time with this. You simply upload, publish, and move on to the marketing phase. However, you may decide that your video will gain more traction if you reach beyond your own social media pages and website.
For example, you may decide to use your video as part of a paid advertising campaign. You could also reach out to influencers or other business partners for help distributing your video through their channels.
Remember that you can also post your videos to niche channels like Reddit. Depending on where you distribute your video, you may need to make a plan to pitch your content. Know who the stakeholders and contact people are.
Tips for Marketing Your Video
The first step in marketing your content is ensuring that it works for your target audience and the channel you’ve selected. Is your audience younger and more adapted to mobile? Then you need to ensure your video plays well in that format. All of your promotional assets should be mobile-friendly as well.
Now, it’s time to focus on video SEO. Will your video show up in search engine results? To make sure, you need to optimize your video description, title, tags, and other metadata for search. Don’t forget to do the same with any blog posts, dedicated websites, or landing pages.
Finally, use your existing channels and networks to promote your video. Share it on social media. Ask others to do the same. Find conversations that are relevant to your video and join in.
The Last Phase — Not the Last Consideration
The marketing and distribution phase is as important as any other video production phase. While you may find yourself immersed in pre-production and production, it’s important to remember that this final phase truly determines who will see the video you have worked so hard to create.