Last Updated on March 11, 2021 by Arina
Reasons And Guidelines For Realtors To Leverage Video Marketing
According to recent statistics, around 85% of real estate customers prefer dealing with realtors who use video in their marketing. Around 86% of clients use video to research the community before putting in their hard-earned money on a property. Data revealed by Cisco predicts that by 2021, around 82% of global internet traffic will comprise video content. This surge is because of the potential of video marketing to drive more leads and the potential of videos for driving up conversion rates.
Therefore, if you are a realtor, it is highly suggested that you embrace video content as your go-to promotional medium to enhance visitor engagement and drive traffic to your website.
There are many avenues where you can deploy video content and this post lists a few crucial ones.
There are a plethora of ways through which you can leverage video marketing to grow a real-estate business. Traditional marketing involved advertisements in newspapers, classified and textual content with relevant information.
However, the times have changed now and people from all walks of life are now relying on video content to gather information related to their interests.
This has made video marketing a crucial step for the success of not just the real estate industry, but for any business.
Let’s begin with a real estate marketing guide for realtors through which they can enhance their customer appeal and increase their conversion rate.
Like all forms of marketing, video marketing requires a few guidelines to be followed for maximum impact.
As a realtor, you need to have a well-defined approach to video marketing basics. It is only after you get the basics right, you can ensure the success of your video marketing journey.
There are a few points that you must keep in to ensure maximum visibility and impact through your campaign.
You need to ensure that all these guidelines are followed effectively to ensure a seamless deployment.
3. Deploy Video Optimization.
Google has been ranking video content higher. In fact, if you have a blog post and a video with the same content, chances are that the video will rank faster!
If you have a blog that you know provides valuable information to the visitors, it might be a good idea to create a video for the same and post it on YouTube.
Since YouTube is owned by Google, it is empowered by the search engine’s enormous capabilities making it the second largest search engine in terms of volume.
It is crucial that you use a catchy and search engine friendly title for your videos along with a well-optimized description.
Video is a great means to garner high SEO rankings and improve the overall visibility of your content. It is perhaps the easiest way to rank on SERPs and ensure that the intended message is delivered precisely, just the way you want it.
You need to keep in mind that YouTube only shows 2-3 lines of your video description before viewers are required to click on ‘Show more’.
Therefore, you need to insert relevant CTAs, links, and key objectives of the video at the beginning of the description.
Remember, you only have around 15 seconds to garner the attention of the viewers. So, make it count!
2. Promote Your Video.
Promoting your videos is just as important as creating the video in the first place. You need to promote your video using all channels at your disposal.
Social media or Instagram marketing for your business can be a good place to start as it helps you in building an authoritative presence on the platform. This guide is a good starting point for this.
Additionally, you can promote your videos on your website. Having videos on your website has proven to be a great means to drive conversions and more traffic to your website.
If the video grabs the attention of the viewers, they are more likely to watch it entirely, and this reduces the bounce rate of your website.
If you have an email list, this would be the perfect opportunity to leverage these contacts to promote your videos.
Email marketing has been hailed as one of the most direct and impactful forms of marketing in existence, and you can leverage its potential to effectively market your videos. You can always use platforms like InVideo to make awesome videos for your campaigns.
1. Leverage Live Streaming Options.
All major social media platforms now support live streaming in some way or the other. YouTube, Facebook, and Instagram all support live streaming and this has emerged as a great way to get in touch with your customers.
The advantage of using live streaming for your real estate business is the fact that it helps build credibility. When people see you live in action, they are more likely to trust you and consider bringing in their business.
There are many ways through which you can leverage live streams. You can conduct Q&A sessions, open house tours, community tours, or just send an update related to the current industry trends.
Deploying live streaming might seem tedious and time-consuming, so you need to ensure that the returns you are getting are well in line with the level of effort that you put in.
Every sector has benefitted from the rapid envision of marketing.
The real estate sector is a behemoth of an industry that is currently amidst a slump, but the deployment of effective marketing techniques can uplift this industry from its slumber and drive new consumers.
If you are a real-estate marketer still mulling over the idea of making videos an active component of your marketing strategy, the best time to start would be now!