The Key To Success In The Real Estate Market
Hello friends how are you all? Today we are going to talk about the Key To Success In the Real Estate Market. Globally, the number of internet users has doubled in the past decade. With increased internet access, the average consumer is changing the way he works, shops, and lives. Most industries have been quick to establish an online presence to address these evolving customer habits. The real estate sector, too, has had to adjust. Without a proper online presence, it is hard to attract modern-day home shoppers.
Home Shoppers Are Pursuing Properties On The Internet
Increased dependency on the internet has drawn away shoppers from traditional sources of information. Modern-day property shoppers barely rely on newspapers or real estate magazines to access relevant information. As per a National Association of Realtors (NAR) study, the most-used sources of information for modern-day property shoppers are-
- Websites – 93% of the property shoppers who participated in the study found their respective properties using real estate websites.
- Agents – 86% of the participants claimed to use help from agents to find their properties.
- Mobile Phones – 73% of the property shoppers who participated in the study used cell phones to conduct their home search.
This doesn’t imply that real estate agents are facing a crisis. As the results indicate, property shoppers are still open to using real estate agents for guidance or information. But, how they access these real estate experts has changed. Realtors with an online presence are more likely to be contacted by potential clients.
What Happens After Online Home Research?
Unlike the hospitality industry, where every aspect of the booking process has gone online, there’s still room for personal guidance in the real estate market.
The internet put a lot of travel agents and third-party ticket bookers out of business. The same doesn’t apply to real estate agents. Real estate websites have enhanced the average property of shopper’s search options.
There’s no need for them to trust a real estate agent blindly. By using online resources, property owners can focus only on the properties that suit them. Here are the common steps were taken by property shoppers after they research properties on the internet –
- They ask for an online quotation.
- They request a walkthrough.
- Shoppers contact real estate agents from the Information they find on the internet.
- Some shoppers even drive by the homes they research on the internet.
Shopping for real estate online has real-life consequences.
Why Realtors Must Create An Online Presence?
Real estate agents who’ve reacted to these shifts in consumer behavior have been able to use technology to their advantage. A high-quality real estate website doesn’t only boost a realtor’s lead generation capabilities, but it also improves market reputation. Property shoppers look for the “About Us” page on real estate websites. On average, it’s the third-most viewed page on these websites. Real estate websites are also information aggregators. Real estate agents can lure customers by providing them with valuable information.
Here are a few other ways in which real estate web designers help real estate agencies increase their profit margins –
Improved Visibility
The experts who design real estate agent websites make sure that their creations are both visually and functionally appealing.
A feature-heavy website is useless unless it’s easily discoverable on the internet. Real estate websites need to be easily visible on search engines, as most property shoppers use Google searches to discover potential purchases. To improve a real estate website visibility on these search engines, design experts –
- Add search engine optimization (SEO) features to the website.
- Add most-searched keywords to the website’s page titles.
- Use location-specific keywords by adding Information regarding the property’s location, sitemaps, etc.
Mobile Presence
A high-quality real estate website can be the best direct marketing channel for a real estate agency. Traditional ways of real estate marketing are costly and ineffective. Instead, focusing on the devices most property shoppers use is a better strategy.
Realizing that real estate property-related mobile searches are multiplying every year, web developers have started creating mobile-friendly websites. These mobile-optimized real estate websites rank higher on search engine results pages.
Real estate websites with responsive layouts can adapt to different screen sizes. So, regardless of which device a potential shopper is using, the real estate agency is still able to create a direct marketing channel.
Adding Uniqueness To The Brand
Attractive web design elements on real estate websites don’t guarantee success. But, they do give the real estate agency’s brand a significant boost. Potential customers associate the real estate website’s quality with the company itself.
A high-quality real estate website should consist of these essential features –
- Mortgage calculators
- Notifications regarding property updates
- Property comparison tools
- Allow property shoppers to create accounts so that they can revisit their recently viewed properties. The data collected from the property shoppers can be used to recommend similar properties.
- Information about the neighborhood information map
- Location-based property searches, preferably integrated with Google Maps.
- Searchable listings
Web developers can integrate these features on their client’s websites to boost lead generation.